Luxurious Dog Bags

More and more people are choosing to adopt a four-legged friend who, if lucky, becomes an integral part of the family. The symbiotic relationship that often develops with one’s pet leads many to bring them everywhere. Owners of small dogs have the option to carry them in stylish and elegant bags that don’t compromise on functionality. For the most fashion-forward owners, there’s nothing more enticing than blending the desire to look stylish with the practicality of having their furry companions enclosed in beautiful bags. Celebrities are increasingly captured alongside their loyal friends in branded carriers, sparking a true trend. Virtually all major fashion houses have launched their proposals in the luxury pet accessories sector, a trend that is rapidly rising today. Moreover, this sector’s growth has given rise to exclusive brands dedicated solely to dog clothing and accessories in the most glamorous and stylish versions imaginable. For those who can afford it, there is the opportunity to choose from a wide range of luxury products.

The renowned French fashion house Louis Vuitton, for example, has created a line of dog bags that is a true epitome of luxury and elegance. The Louis Vuitton Dog Carrier features the classic Monogram pattern with exquisite leather details—an accessory that not only provides great comfort for the dog but also adds a touch of class to any look. Gucci, another prominent name in fashion, offers the GG Supreme Dog Carrier. With the iconic GG pattern and leather inserts, this carrier is perfect for safely organizing a trip with small dogs or even small felines. The adjustable shoulder strap allows one to carry their four-legged friend with great style and comfort.

Burberry has also ventured into dog purses. The Burberry Check Dog Carrier combines the brand’s elegance with the functionality of a product designed specifically for dogs. The sophisticated design with the distinctive check pattern and durable material ensures that one’s four-legged friend is always safe and in tune with fashion. A top-tier fashion house like Fendi couldn’t miss the opportunity to create luxury accessories for dogs. The Fendi Logo Print Dog Carrier features the brand’s distinctive logo and leather fabric. This carrier not only provides a comfortable spot for the dog, equipped with a removable FF fabric cushion, but is also a precious creation to proudly wear. Made from fabric with the classic FF pattern in black and gray tones, it is finished with black leather details and has two double-slider zip openings with perforated mesh inserts on the sides.

The high-fashion house Prada, renowned for its elegant and minimalist mood, offers the Nylon Dog Bag. This bag is made of durable nylon with fine leather details. The simple and modern features match functionality to ensure one’s dog walks in great style. The historic French fashion house Chanel also offers its version of a sophisticated bag for small dogs in the classic fabric that made the brand famous. Similarly, Borbonese with its iconic fabric and Alviero Martini 1a Classe dedicates bags to small four-legged friends with the classic geo-classic print in both a rigid and a more practical, soft variant. Another fashion brand that couldn’t resist the charm of dogs is Ralph Lauren, which has signed a line of dog clothing, not neglecting bags and carriers with simple but practical and spacious designs in blue and orange.

Each model from the biggest brands offers a unique design and top-quality materials, ensuring maximum comfort for the furry travel companion. That’s why these branded dog bags are more than simple accessories—they are indeed a statement of style but also a demonstration of love and attention towards our canine friends.

by Debora Chiappini

Fashion Wow Magazine Launch in Miami!

In the course of Miami Art Basel 2023, Fashion Wow Magazine was released additionally in North America in partnership with Nonpareil Agency!

With every corner hosting celebrities, VIPs and people from art, fashion, and music worlds, Miami Art Basel transformed, in December 2023, the city into a global centre of art, celebrity culture and luxury. Many fashion events, exclusive yacht soirées and vibrant parties took place during this special week including the Lunch of Fashion Wow.

During the fifth-anniversary celebration of Kfir Moyal’s gallery during Art Basel, Nonpareil Agency, founded by Travon Ridley-Evans, organised a very cool evening enriched with a fashion show. During this international event, Travon, our Ambassador in North America, launched our Magazine marked a fusion of art and fashion. The night, an elegant black-tie evening with VIPs and celebrities, was the first of a series of American events of Fashion Wow Magazine.

Celebrities at the Event organized by Nonpareil Agency

On the left, our North America Ambassador Travon Ridley-Evans with Kfir Moyal, distinguished crystal artist, in the middle, and Nadja Sayej Fashion Journalist of Forbes.

Some shots during the Fashion Show

In Biella a global school for tailors

In Biella, a global school for tailors thanks to the partnership between Confartigianato Biella, the Municipality of Biella, and the Sartori Academy

By Cristiano Gatti, Confartigianato Biella President and Confartigianato Piemonte Vice-President

Among the officially recognized Italian excellences, the field of tailoring stands out as a genuine art, still symbolizing craftsmanship, creativity, and good taste, which make the Italian school one of the most authoritative and appreciated in the world. It’s no wonder that the expression “Made in Italy” derives from the tailors’ custom-tailoring, later extending to related sectors like fashion.

So, it’s not surprising that the 39th Congress of the World Federation of Master Tailors (WFMT), the most important global association of Master Tailors, held from July 31 to August 5 2023, chose Italy as its host country. Specifically, the city of Biella was selected by the WFMT Executive Committee, given its status as the cradle of the textile industry, another famous Italian excellence closely linked to tailoring. The Biella district alone produces 40% of all the high-quality fabric made in the world. The Congress, attended by 270 of the world’s best tailors from 34 countries, provided an opportunity to showcase a unique territory while promoting global tourism increasingly focused on culture and “made in Italy.” During the week of events, participants had the opportunity to visit some of the most beautiful destinations in Piedmont, including Turin, Stresa, the Borromean Islands, the Royal Palace of Venaria Reale, Biella, and Oropa. The actual Congress included themed conferences, visits to major Biella textile companies, tailor competitions, and fashion shows. The fashion shows held in the historic village of Piazzo were a resounding success.

The event served as a stage for the complete production chain, starting from fabric creation and ending with the artisan, the tailor, who, with their talent, crafts exclusive garments. However, in an increasingly complex world, the challenge is to create a professional figure capable of keeping pace with the times, equipped with managerial skills and fostering innovation in an ever eco-friendlier environment. Gaetano Aloisio, Vice President of the Federation and the National Sartori Academy in Rome, a well-known master of Calabrian origin who has dressed the powerful and the international jet set, took up this challenge. The National Sartori Academy, an institution with a very ancient historical origin (it was founded in the early 1575 by the order of Pope Gregory XVIII), has been committed for nearly five centuries to maintaining a craft that, despite its ups and downs, has managed to preserve a strong identity. Even today, it aims to train the Master Tailors of the future by offering educational paths for young tailoring talents looking to acquire technical, stylistic, and managerial skills.

The 2023’s world congress was so successful that it led to the idea of creating a High School of Tailoring in Biella, an operational branch of the Rome School that will involve students from all over the world and is expected to be ready by 2024. The partnership between the city with unparalleled textile heritage and the knowledgeable Master Artisans of the Rome School already anticipates further success in one of the most esteemed sectors in the world of “made in Italy”.

Cristiano Gatti with Mr Liang Hung (Former World Federation of Master Tailors President) and Gaetano Aloisio (New World Federation of Master Tailors President)

Men’s Spring Summer 2024 Collections at the Pitti Immagine Uomo

Florence, periodically the capital of fashion, hosted the summer edition of Pitti Uomo in June 2023. The 104th edition, at the usual venue of Fortezza da Basso, welcomed 825 brands from around the world, including established names and emerging talents that unveiled the Spring Summer 2024 trends for men. The theme of the event was Pitti Games, featuring a strong creative and entertaining component.

In this edition as well, the universe of men’s fashion proved to be ever-evolving, ranging from classic to casual, from lifestyle to sport, in all its variations.

Brands such as Dotm, created by the emerging designer Domenico Orefice, known for garments oriented towards the metaverse and 3D, featuring a mix of real and virtual pieces, alternated with popular names like Brunello Cucinelli, Giuseppe Zanotti, and Manuel Ritz.

Pitti Uomo is also renowned for its thematic stylistic sections, with one of the most appreciated being FUTURO MASCHILE on the Attic Floor of the Central Pavilion, where an air of renewal was conveyed through the relaxed approach of a conscious man who can blend classic and sportswear. Featured brands included Alessandro Vasini, Buttero, Duren, and Roberto Collina.

Capturing attention were the spectacular shows by ERL, Fendi, and LuisaViaRoma. The Designer Project spotlighted Chulaap, a brand founded and directed by the Thai stylist Chu Suwannapha, who designed a Nations Hall for the occasion, emphasizing originality and color.

Meeting expectations was the show by Guest designer Eli Russel Linnetz, founder of ERL, a brand beloved by celebrities with collaborations with Dior. In addition to presenting a large installation in the central square of Fortezza da Basso, ERL showcased its summer collection. On the same day, the special guest for this edition, Fendi, organized an unparalleled moment for Pitti Immagine Uomo; the renowned Roman brand opened the doors to Fendi Factory, a production center in Capannuccia, a charming location in the heart of the Tuscan countryside, where the Spring/Summer 2024 men’s fashion show, curated by Kim Jones, took place.

Finally, the return of the grand LuisaViaRoma Runway Icons event, a multi-brand show that undoubtedly contributed to raising the glamour quotient of an exceptional event like Pitti Uomo.

By Giovanni Medri

Oscar di Montigny: Fashion, Metaverse and Sustainability

Interview with Oscar Di Montigny, Writer, Public Speaker, and international Keynote Speaker

MILAN. “The Metaverse can be called a non-place, yet at the same time, it encompasses all possible places, as it is a new dimension where everything and nothing can exist simultaneously. Hollywood was a precursor, creating dimensions unknown to the masses, with science fiction films portraying situations that later came true.”

This is how Oscar Di Montigny, a forward-thinking figure, manager, finance expert, and an eclectic and innovative individual in ideas, work, and style, describes the Metaverse. In this interview, aligned with a magazine aiming to explore new paths and provide information beyond stereotypes, Oscar shares his insights.

Oscar, as an expert, please explain in a nutshell what you mentioned; give us… well, the headline!

“It is a new dimension where humanity can manifest itself for better or worse.”

Moving from the Banking sector to Fashion, what are the current and future differences in the application of the Metaverse? Do you think both sectors could become dependent on this technology?

Being both everything and nothing, the Metaverse, seen through the eyes of the future, will be one of the new environments for manifestation and interaction. We are the generation that has witnessed reality surpass its original material manifestation, experiencing it in new versions: first virtual, then augmented, and now in a mix of all – the Metaverse. Adapting to all these novelties simultaneously, in such a short time, is challenging for the human brain. Every sector, including fashion and finance, is obliged to reflect on how to operate in this new environment for various business reasons: production, distribution, communication—virtually everything. It’s too early to understand exactly how different sectors will adapt and establish their identity in this dimension, but the barrier to the new world has been crossed, and humanity has entered a “third life.”

Your website indicates that you are part of a super-elite of innovators. You describe yourself as an “expert in Mega trends and Grand Scenarios, Innovative Marketing, Relational Communication, and Corporate Education.” You conduct impactful motivational keynote speeches at international events, guiding the audience through identifying new perspectives to face future challenges. You seem to navigate the world, and perhaps you are one of the helmsmen of this inevitable human transformation. Regarding Innovative Marketing, what are your thoughts on the Fashion and Luxury market, now more than ever a lifestyle product market, increasingly vital in the global economy? How do you see the evolution of this market concerning digitization, globalization, the centrality of retail, and new purchasing behaviors?

The Fashion sector has always been considered a guiding industry. However, in my opinion, it is a conflicting sector that outwardly presents itself as a driving force – hence the phrase “what’s in fashion?” – but, on the other hand, has always undervalued its original identity of expressing an orientation. Unfortunately, Fashion wants to set trends without taking responsibility for it. The Fashion System imposes trends through language, but what systemic responsibility has it assumed? Fashion must be the first to intercept certain phenomena (e.g., the Gender phenomenon, the phenomenon of Curvey…) and understand whether it is right or wrong to convey them to consumers. Riding phenomena only to sell one more item or to have influencers wear their clothes without having a proper identity is insufficient. Fashion must express an orientation and its origin.

Let’s talk about the economy, essential for civilization. Fashion companies need to build brands strong enough to stimulate the desire to buy specific brand products. What are the fundamental aspects to create a real emotional connection between a brand and its audience?

Fashion would benefit from an as unaware as possible market, forcefully driven towards the excesses of rampant consumerism. It would like to constantly empty our closets to fill them with new clothes. Data shows that a garment is used about only 8 times before being discarded. This model might be economically profitable, but Fashion can no longer avoid being aware of its role within the entire social and environmental system. It cannot continue to be one of the most hypocritical yet impactful and influential industries. I hope this industry is willing to exercise this influence by educating not only itself, realigning its direction, but also educating its consumers toward a more conscious buying and consumption process.

From February 2018 until recently, you hosted the radio show “Il tempo dei Nuovi Eroi” on Radio Italia. Who, for Di Montigny, are these new heroes?

In this historical moment, even the least among us can consider themselves the hero the world desperately needs today. We all must feel authorized to express a conscious influence that affects society as a whole. It is a civic act of responsibility! Anyone has the ability to make an impact today, and they should. They should do it for the benefit of everyone, not just a part. Because we can all be more aware of this individual power, new scientific discoveries have shown how interconnected we all are, and how each of us can influence everything and everyone. Reality does not exist as we imagine it: each person creates their world by prefiguring it internally and projecting it externally. This projection will then affect everything and everyone, becoming our reality. The new hero is, therefore, the human being who takes this responsibility for everything and, with full happiness, takes it on and acts on the world to improve it for everyone because we are all interconnected, and the only way to take care of myself is to take care of others.

Let’s move on to sustainability, another vibrant theme that is receiving enormous media and scientific attention. The main global challenges currently are fighting climate change and reducing social inequalities. Many of the levers needed to address these challenges and reverse the course are in the hands of national governments. However, the scale of investments required to stimulate a fairer and transitional economy is such that it also requires the intervention and contribution of financial institutions. Therefore, financial institutions work with the aim of producing an economic return, as well as contributing to the realization of shared benefits. Do you think financial institutions are supporting the Fashion market in the necessary production transformation to create sustainable garments?

Finance goes where there is the maximum profitability. Consequently, since the world is now forcibly moving towards sustainability, finance will follow just as forcibly. However, it is essential to have consciousness and awareness to approach sensitivity diligently for effective practice. Urgency suggested by the market and/or the obligation imposed by regulators, combined with the necessary skills and knowledge, will not be enough to correspond to this new dimension. I and a few others have sensitized the market for many years, but for a long time, no one responded. Finance will finally follow, but it must approach with the delicacy and humility of newcomers.

An inevitable question, given the nature of this magazine: everything changes, the world, life. From lace and frills to jeans and absolute practicality, maintaining style and appropriateness for the role and events, whether it’s work or leisure. What is Oscar di Montigny’s perspective on this? On your website, you present yourself without a tie, with a rather dark look, rings, and a bracelet. Is this the man of the future? Certainly, Covid and remote work have imposed a new reality where you can work in casual attire or even in pajamas, especially since video calls only show the chest and above. What are your thoughts on this?

I think in our society, appearance often plays a more significant role than it should, and this has been a social defeat. Doubting that I might not come across as I would like, or doing so artificially, I have neutralized my presentation as much as possible. It was being misunderstood, and it arrived before my essence and message, either impoverishing or exaggerating it excessively. I want to be as neutral as possible, letting my content and their vibrations be my attire.

Thank you for the consistently precise and even sagacious answers. But one question remains that requires an answer: the easiest but perhaps the most challenging. Can you, in 5-10 lines, define who Oscar is and his role in civil society in terms of innovation and motivational impact?

I consider myself a person always in motion: a traveler into the unknown in search of rays of light. I love minds that bear fruit, hearts that identify with sociality, and souls in harmony with planet Earth.

By Dino Frambati

Ten Years of Venice Fashion Week

Even the splendid city of Venice boasts its own fashion week: from October 19 to 28 of the past year, the Venice Fashion Week took place. This unique event was conceived and organized by Venezia da Vivere, an agency specialized in promoting contemporary craftsmanship, with the aim of showcasing the city as a centre of production and creativity, an ideal place to live and create.

The proposed one is a fascinating journey into the world of Venetian artisan excellence and design, whose outcome leads to the discovery of an unprecedented Venice and the places from which its fashion originates.

Celebrating its special 10th anniversary this year, the Venice Fashion Week witnessed a proliferation of collaborative projects between companies, designers, artisans, and foundations. This showcased the vitality of a region that has always been a key player, with artisanal companies fundamental to the Made in Italy brand. The role of the Venetian capital has increasingly asserted itself as a place where projects not only originate and develop thanks to a fertile ground of enterprise and culture but can also be launched globally due to the city’s unique visibility.

These were intense 10 days filled with conferences, meetings with international designers, explorations of artisan workshops, and presentations of sustainable fashion brands and haute couture ateliers. Notably, some projects focusing on fashion and sustainability were presented, including Mano a Mano a training program, promoted by The Place of Wonders Foundation in collaboration with Venezia da Vivere, which offers 4 scholarships to learn the Art of Glass Beads – UNESCO intangible heritage, aiming to educate young individuals in craftsmanship: artisans, designers and students worked together to create accessories and lifestyle objects dedicated to travel, in way to make the travellers themselves the new ambassadors of high Venetian craftsmanship.

Marisa Convento Mano a Mano VFW23 Ph. Igor Serdyukov

Sorelle Sent Atelier Aperti VFW23 Ph. Marta Formentello

To illustrate the complexity of the sustainable fashion supply chain, the Venice Fashion Week presented the third edition of A dress for Venice at the luxurious Ca’ di Dio hotel on October 20. This project, initiated by Venezia da Vivere, is a blend of fashion, research, and innovation. Inspired by the city of water, the clothing collection was designed by eco-designer Tiziano Guardini and illustrated by artist Jacopo Ascari. Produced with biodegradable yarns Bemberg™ by Ashai Kasei and by artisanal companies, from Venice and the Veneto region, identified by the Veneto Fashion Table, the capsule collection was enriched with lace elements from Burano by the Venetian brand Martina Vidal Venezia.

A Dress for Venice VFW23 Ca’ di Dio Ph. Marta Formentello

The Upskill Venezia event on October 21 focused on demonstrating how cultural and artisanal enterprises can connect new technologies with traditional craftsmanship. Project managers of Upskill 4.0 presented a selection of innovation projects, allowing attendees to experience the technological solutions developed and interact with artisans.

A central moment of the Venice Fashion Week was the haute couture showcase at Palazzo Sagredo, where master artisans united under the theme of high craftsmanship at the Ca’ Sagredo hotel. Amid dreamlike dresses, techniques, and ancient gestures, fashion artisans shared the sartorial secrets used in their collections. Writers and creatives also narrated stories of beauty and life, providing multiple perspectives on fashion.

The award for the transmission of craftsmanship, The Blue Artisan, is the official recognition of artisanal excellence that has successfully passed on its knowledge to new generations. Conceived by Venezia da Vivere in collaboration with Seguso – Vetri d’Arte, this year’s award was conferred upon Master tailor Franco Puppato. He holds the titles of Master of Art and Crafts and Best Tailor in Italy for Arbiter.

Franco Puppato The Blue Artisan Sagredo Ph. Igor Serdyukov

And on a specific day, October 25, a focus was dedicated to sustainable fashion. At Palazzo Ferro Fini, the headquarters of the Regional Council of Veneto, important topics were addressed, including the need for generational turnover in craftsmanship, the protection of intangible heritage, digital communication, and the establishment of craft schools with Italian experts in sustainability, economics, marketing, and ethical fashion.

It was also possible to participate in Atelier Aperti, enlightening journeys through artisanal places, mastery, and fashion allowed participants to meet artists in person and discover the city of Venice in a new light, embracing ancient traditions and contemporary insights.

By Cristiano Gatti, Confartigianato Biella President and Piemonte Confartigianato Vice President

Fashion Kids – SS2024 Collection

Fashion Kids, A Rainbow of Fresh and Light Looks in the Spring Summer 2024 Collections

As spring approaches, it’s time to consider refreshing the wardrobes of the little ones. Just like for adults, there are many new trends and fashion trends for boys and girls in the Spring Summer 2024 season.

As we know, children love to play, run, jump, and also spend long hours sitting at their school desks. Therefore, the style of their clothing should follow a concept of functional and versatile fashion, accompanying them in every moment of the day and facilitating them in every activity. In addition to practicality, the aesthetic impact of their look is also very important, especially for the little ones today.

Sometimes it’s the mothers who think about it, but increasingly, children assert their own tastes when it comes to wardrobes, already demonstrating a strong personality and a keen sense of fashion, often influenced by TV series, YouTube programs, or various musical idols.

Fortunately, the choices available are vast, as various brands have promptly created Mini Me versions adapted for the little ones in their collections.

The starting point for many collections is often represented by a mix of colors and a blend of fabrics that, thanks to research and creativity, are designed to combine aesthetics and practicality.

Among the most popular products are comfortable polo shirts and pants for boys, while skirts and dresses continue to trend for girls. For example, Baby Dior’s pants and shorts, designed by Cordelia de Castellane, ensure comfort and freedom of movement. On the other hand, Baby Dior Girl’s dresses and jumpsuits, conceived as a tribute to freedom and lightness, come in an enchanting palette of colors and patterns.

“The atmosphere of the SS24 from many Fashion Brands is a triumph of light and color,” as communicated by Pitti Immagine Bimbo 97. “A rainbow of fresh and light looks, with refined styles that do not renounce the carefree spirit of childhood. Orange and fuchsia fade into sleeveless cotton dresses, embellished with bows and alternating with airy skirts. Blouses like clouds adorned with ruffles and ruffled shorts create fits that stimulate imagination, spanning from vacation to ceremonies. For special events, pastel shades offer a refined elegance infused with sweetness. Solid taffeta dresses are reinterpreted with striped patterns. Ruffled tiered skirts with a fashionable touch are impeccable even when worn in complete comfort or during August parties.”

In the SS24 collections, sustainability is understood as a reflection of evolution. “A change projected onto sustainable brands that look to the future and, together with the necessary multifunctionality in the present, embody ethical fashion that is not trivial, reliable, and does not forget the genuine approach of every child in relation to the environment. It is a journey filled with discoveries and amazement, but also with practicality and authenticity. Lines designed to last, garments that make comfort and joy true watchwords. The narrative revolves around a uniform distribution of resources, teaching the meaning of equality, sustainability, and education. Ranges of clothing and t-shirts made from biomaterials, with prints inspired by clean energy and entertainment, sometimes in the style of fairy tales. Each piece reveals details about the production process, from the amount of land used to grow cotton to the hands that worked on the collection, providing information that helps appreciate every single resource.

The essence of summer breathes life into rustling dresses with ruffles and delicate sweaters in soft tones: baby yellow, pink, and blue, all based on non-toxic dyes. Zero Waste lines theme premium models and zero waste pieces: it’s a design that merges with environmental awareness. Newborn capsules focus on the purity of certified organic cotton by GOTS. An increasingly widespread production chain operates within certified facilities, where elements bear the coveted GOTS label, a testament to the commitment to ethical and sustainable production.”

For example, the Stella McCartney collection, inspired by the sun and fun, is made from 97% responsible fabrics. It is designed to evoke a sense of clarity, exploring the blossoms of summer, as well as the sweetness and friendships of this season, with a wonderfully sustainable wardrobe.

by Martino Medri

The Global Resonance of Middle Eastern Fashion

Saudi 100 Brands Fashion Show at the Milano Fashion Week SS24

Alessandra Luti, Fashion Wow Editor in Chief, dressed by DANA RIAD with the famous red bag during the Milano Fashion Week SS24

In the ever-evolving world of fashion, it is often said that diversity knows no bounds, and no region better exemplifies this than the Middle East. The sartorial tapestry of this ancient and culturally rich part of the world has long been an intricate web of tradition, innovation, and luxury. Today, Middle Eastern fashion is enjoying a well-deserved moment in the global spotlight, with modest fashion trends making waves far beyond its historic boundaries.

The Middle East, a melting pot of cultures and influences, has long been a source of inspiration for fashion connoisseurs. From the souks of Marrakech to the grand bazaars of Istanbul, the vibrant colors, intricate patterns, and opulent textiles of this region have bewitched fashion designers for decades. However, it is the modest fashion movement that has taken the world by storm, challenging conventional ideas of what style can be.

Modest fashion is not merely a trend but a statement of empowerment. It is a celebration of both tradition and individuality. Middle Eastern designers have played a pivotal role in fostering the global shift towards modesty, redefining elegance and luxury for the modern woman. Designers like Elie Saab, Zuhair Murad, and Rabih Kayrouz have created collections that encapsulate the essence of Middle Eastern fashion, offering a harmonious blend of modesty and high fashion.

What sets Middle Eastern modest fashion apart is its ability to seamlessly merge tradition with modernity. Abayas and kaftans have been elevated to works of art, adorned with intricate embroidery and Swarovski crystals, challenging the stereotype that modesty equates to simplicity. These garments have become symbols of cultural pride, inspiring both women within and beyond the region to embrace their heritage while asserting their personal style.

The Middle Eastern fashion landscape is a testimony to the belief that clothing can be a powerful tool for self-expression. Influential women such as Queen Rania of Jordan and Sheikha Mozah bint Nasser of Qatar have consistently showcased the elegance of Middle Eastern fashion on the international stage. Their choices in attire have transcended borders and resonated with women worldwide who appreciate the beauty of modest fashion.

The influence of Middle Eastern fashion on the world stage is not limited to the red carpets of Hollywood or the runways of Paris. High-street brands and fast-fashion retailers have recognized the market's potential and have begun to incorporate elements of modest fashion into their collections. We now see an array of modest styles, from long-sleeved dresses to wide-leg trousers, in the ready-to-wear sections of stores around the globe.

The rise of modest fashion from the Middle East has ignited a dialogue about cultural appreciation and inclusivity. It encourages us to celebrate the diversity of our world and appreciate the beauty in each other's traditions. Fashion, as a universal language, allows us to connect and understand each other in ways words sometimes cannot.

In a world where individuality is cherished, where women are boldly claiming their space, and where diversity is the true essence of beauty, the Middle East's influence on the world of fashion is a beacon of inspiration. Modest fashion has transcended its regional roots and has become a global phenomenon. The beauty of this movement is not just in the garments but in the values it represents – a deep respect for tradition, a celebration of individuality, and an unwavering commitment to empowering women worldwide.

Middle Eastern fashion has not only left an indelible mark on the world, but it continues to evolve and inspire, shaping a more inclusive and diverse future for the fashion industry. The world has taken note, and the allure of modest fashion from the Middle East shows no sign of fading. After all, true style knows no boundaries, and in the realm of fashion, the Middle East has effortlessly proven this to be true.

By Tuleen Ziben

QATAR DESIGNERS - POP UP STORE AT WHITE SHOW

(Milano Fashion Week SS24)

CARLO PIGNATELLI – Traveling is like dreaming 2023-24

TURIN. Fluidity and lightness in continuous aesthetic dialogue; this is where the PE 2023/24 collection by Carlo Pignatelli Cerimonia comes to life. With absolute grace and the savoir-faire that arises from the precious contribution of illustrious Italian craftsmanship, combined with the use of state-of-the-art technologies following the classic modus operandi of the maison. The Creative Director, Francesco Pignatelli, explains: ‘The choice of wedding locations now is infinite, from a deserted island to a mountain; therefore, we must adapt and vary our creative proposals and fabrics, as well as formality and informality.’What ensues is an emotional proposal, where the very idea of a ceremony opens up to embrace the suggestions and needs of the present time. The heart of the inspiration lies in the city of Marrakech: the colors of its tiles and its spicy flavors, the enveloping scents, and that relaxed and vibrant embrace that emanates from its corners.

The white is fragmented by ivory jacquards, bright damasks with geometric or floral patterns, and enhanced by extraordinary embroideries. Bold colors represent a change of
direction, ranging from coral pink of the ancient walls of the Medina, parakeet greens, pumpkin orange, and sky blue – alternating with the classic colors of the maison – blacks and blues. Because the man of Carlo Pignatelli is a romantic adventurer and a passionate lover, an icon of style, and a nature enthusiast.

Carlo Pignatelli was born in Latiano, in the province of Brindisi, in 1944. He was drawn to the world of tailoring at an early age, beginning to work at the age of fourteen in some workshops in his hometown. From 1962 to 1965, he became familiar with the techniques and secrets of high-level men’s tailoring, which prompted him to move to Turin in 1968 and start collaborating with several Piedmontese ateliers. In 1968, he opened his first tailor shop in the Savoy city.

Five years later, he inaugurated the atelier that bears his name. With about ten collaborators, he created the first men's collections, paying particular attention to made-to-measure garments. In 1980, he organized the first fashion shows for men’s and women’s daytime collections, with special emphasis on wedding dresses. In 1983, he began collaborating with some film production companies, thanks to costume designer Roberta Guidi Di Bagno. In 1984, the men’s collection was distributed nationwide. In 1993, Pignatelli appeared on the catwalks of Milano Collezioni Uomo.

At the same time, he opened a monobrand boutique and a showroom in Matosinhos, Portugal. In 1995, he signed a partnership with the Japanese trading company Marubeni Corporation, based in Osaka. In parallel, the first foreign showroom was opened in Tokyo. In 1995, in Milan, he presented the new Carlo Pignatelli line, followed by numerous licenses: from footwear to ties, from underwear to accessories. In the same year, the bridal lines were launched: Carlo Pignatelli and Fiorinda by Carlo Pignatelli (later renamed ‘Fiorinda le spose di Carlo Pignatelli’. In 1996, distribution strategies continued at both national and international levels. Flagship stores of the brand were opened in Turin and Barcelona. In the same year, during the Intercontinental football cup, Carlo
Pignatelli made his debut in Tokyo. In 1997, he began collaborating with artist Ugo
Nespolo, a painter and sculptor, who contributed to defining the brand’s image.

In 2000, the Carlo Pignatelli Classico line was born, followed by Carlo Pignatelli
Outside for Men and Carlo Pignatelli Pret-à-Porter for Women in 2001. In the meantime, the Pret-à-Porter and Carlo Pignatelli Cerimonia Donna collections were entrusted to licensees. Subsequently, the brand ventured into children’s clothing with Carlo Pignatelli Junior and Carlo Pignatelli Outside Donna. Also, recent milestones of the brand include the wedding ring license in 2006, the Home Collection in 2007, the new boutique in the heart of Madrid, and the new license with Asnaghi Interiors for Interior Design.

Fashion can be increasingly sustainable

Sustainability has become an inevitable theme at every Fashion Week, and it is one of the core strategies of the Camera Nazionale della Moda Italiana (CNMI).

Since 2010, CNMI has been committed to making sustainability a fundamental value within the Italian fashion system by involving its associates and the entire supply chain of the national fashion industry.

Over the past decade, CNMI has collaborated with numerous partners to develop initiatives aimed at accelerating sustainable change in the fashion industry, fostering diversity and inclusion, and promoting emerging designers on both national and international platforms…>>

The European Union Strategy for Sustainable and Circular Fashion.

The “EU Strategy for Sustainable and Circular Textile Products,” adopted by the European Commission on March 30, 2022, aims to ensure that textile products on the European Union market are high-quality, affordable, durable, recyclable, and predominantly made from recycled fibers by 2030.

This strategy intends to shift the fashion industry’s business model from fast fashion to a circular model, fostering sustainability, competitiveness resilience, and innovation.

The strategy includes measures such as promoting cost effective reuse and repair services, making manufacturers responsible for their products throughout the supply chainand encouraging closed-loop recycling while minimizing landfill and incineration.

Specific design requirements proposed in the Ecodesign for Sustainable Products Regulation will ensure the inclusion of recycled fibers in textile products, making them more durable and easier to repair and recycle…>>

The United Nations Alliance for Sustainable Fashion.

The United Nations Alliance for Sustainable Fashion is an initiative aimed at achieving the Sustainable Development Goals (SDGs) through coordinated actions among UN agencies and the promotion of projects and codes of conduct within the fashion value chain.

The alliance seeks to make the fashion industry a driving force in implementing the SDGs, focusing on social issues such as improving working conditions and wages, as well as environmental concerns like reducing industry waste, water pollution, and greenhouse gas emissions.

The fashion industry, worth 2.4 trillion dollars and employing around 300 million people globally, is responsible for 2-8% of global greenhouse gas emissions and about 9% of microplastic pollution in the oceans.

It consumes an estimated 215 trillion gallons of water annually and generates waste from underutilized materials. Through the United Nations Alliance for Sustainable Fashion, the UN is committed to transforming the fashion industry’s negative impacts and harnessing its potential to contribute to sustainable development…>>