PITTI PETS

During one of the most renowned events in the Italian fashion world, Pitti Immagine Uomo, held last January at the Fortezza da Basso in Florence, its third edition of Pitti Pets took place, the highly anticipated event dedicated to the clothing and accessories sector for our four-legged friends. In an exclusive area of the Fortezza, specially designed by the internationally renowned architect and designer Ilaria Marelli a rich selection of stands specializing in luxury for animals was set up, which now more than ever are becoming true “fashion pets.” Thus, among one kennel and another, visitors could admire the latest delicious novelties of the moment, such as dresses, cashmere coats, glittering leashes, and Swarovski collars. To be precise, some of the most popular brands in the sector animated Pitti Pets:

Ugo

The brand that is written Ugo, but reads You-Go, offers a wide range of bags expressly dedicated to the dachshund. The bags, also very versatile, are all patented and designed to offer a comfortable wrapping shape suitable for the needs of the dachshund. The original idea arose from practical needs related to this breed: “There was no suitable bag for dachshunds, a breed that needs a rigid but lightweight bottom to be able to lie down – explains Alessia Cosseddu of Ugo – after months of research I said: I’ll make it. I made this bag for myself and everyone asked me where I got it. And I said well, let’s invest and try.” The proposal is varied: the bags are made of leather, net, cordura, or canvas ranging from 219 euros to 289 plus VAT and are also being processed for other breeds. They are also made with quality Italian materials and carefully selected, just as the entire production process is Italian-made.

Lollipet

The Prato-based company, producer of dog clothing, has long distinguished itself for the production of unique and precious pieces for dogs of all sizes. Always in line with current trends, Lollipet creates custom-made, handcrafted garments using strictly Made in Italy fabrics of high quality. Dresses, sweaters, raincoats, bomber jackets, but also vests and shirts accompany, in the Lollipet proposal, leashes, harnesses, bandanas, bow ties, kennels, mattresses, and bowls.

MyFamily

The Piedmontese company, founded in 2010 and based in Valenza, with know-how dictated by the goldsmith tradition, presents a wide catalog of dog tags, with over 800 proposals to which it adds a vast collection of collars, leashes, harnesses, and, for the most demanding palates, also a mini-series of handmade snacks. Present with its outlets in 14 of the major airports and railway stations in Europe, in its business MyFamily uses the most advanced technologies while remaining faithful to its philosophy of Made in Italy and eco-friendly craftsmanship. During the last Pitti Pets, MyFamily presented the latest creations of the refined collection in real leather “Hermitage,” showing how a perfect mix of craftsmanship, design, and choice of materials leads to the creation of an incomparable accessory. Thus, the blue and bordeaux versions of the harness with H-hug emerge, but not only. A new pattern becomes the protagonist in the MyFamily harness collection: the timeless tartan, for those who appreciate the British countryside style but with a touch of all-Italian elegance. This hybrid design features the combination of real leather and technical fabric: at the base is a water-repellent material, tested to offer the greatest comfort both for the pet and for the owner. To complete the creation, the iconic twill diagonal weave and its diamond quilting. For the most demanding, it is possible to combine matching collar and leash.

2.8 design for dogs

The Venetian company, born in 2016 from an idea of the portrait photographer Anna Bussolotto, offers a range of lifestyle products characterized by elegant design and intrinsic functionality, with particular attention to sustainability and the well-being of animals. In its catalog, we find an exhaustive range of accessories: from collars, leashes, kennels, cushions, bags, to blankets and under bowls.

I Love My Dog

On the market since 2007, the brand, which already celebrates love for one’s own animal in its name, offers puffers, sweatshirts, dresses, knitwear, t-shirts, polo shirts, bags, carriers, kennels, blankets, but also collars, harnesses, leashes, and other accessories. The flagship of the entire catalog is the collection of puffers for the cold seasons: all comfortable, warm but soft, made with quality padding and materials, in all desirable nuances.

Bullophilosophy

The Mantuan company was born in 2009 with the specific intent of dressing the French Bulldog. Paola Galafassi explains that she made a virtue out of necessity: “The idea came from my bulldog Ginevra because we couldn’t find anything to dress her in. The bulldog, in fact, has a particular physique. I asked a stylist friend and we started.” Thus, a sartorial line for bulldogs was born – but also on request for other breeds – with precious handmade garments one by one in merino wool, cashmere, boiled wool, or ecological material as well as cotton and silk trimmings. But not only that, even more tempting accessories can be found such as pajamas, neck warmers, and panties. Beach towels and blankets are also available. For those willing to pamper and spoil their furry friends, prices range from just under 200 euros for a puffer to 450 euros for a Swarovski collar.

Labilla

This is a young company that produces carved marble bowls, handcrafted in various sizes and shapes to ensure the most demanding animals correct posture and adequate chewing. Marble also allows food and water to be stored without altering its properties and flavor. In the Labilla catalog, you can also find comfortable beds created to ensure comfortable rest for the pet both at home and in the car and while traveling.

United Pets

A Milanese company born in 1999, United Pets offers a well-stocked catalog of accessories for dogs and cats where you can find, among others, collars, leashes, kennels, cushions, bowls, bags, carriers, and much more. The entire collection, very original, is characterized by captivating and innovative design. Practical and useful accessories also become real design objects, whose aesthetics reflect the special relationship like that between man and his pet.

Faliero Sarti for Pets

The well-known company from Campi Bisenzio, a leader in the production of precious scarves, shawls, and wraps, debuted this year in the world of pet clothing by proposing a pet line consisting of luxurious jacquard cashmere blankets customized with the image of one’s own dog, but also mini bandanas matching collars. The blankets can vary in price depending on whether they are only in cashmere or not. Generally, they cost around 300 euros. The bandanas are made with the same fabrics used for the scarves of “humans.” Everything is made with extreme attention to detail and a great love for animals.

Poltrona Frau

The historic and prestigious Italian company active in the high-end furniture sector has created a Pet Collection with luxury accessories for Fido made of Pelle Frau©️. From keychains to sofa throws, from scarves to mats, from biscuit pouches to carrier bags, everything stands out for the high quality of the raw materials, workmanship, and design, in perfect harmony with the entire prestigious production of the iconic Tolentino company.

The business related to our four-legged friends seems to be expanding into increasingly broader sectors, offering extreme attention to detail both in terms of aesthetics and comfort. Who knows what our furry friends really think about it.

PITTI IMMAGINE BIMBO:

At the Fortezza da Basso in Florence, from Wednesday, February 17 to Friday, February 19, 2024, Pitti Immagine Bimbo n.98 took place, a successful event that presented to an increasingly discerning audience the new Kidswear collections dedicated to the upcoming autumn/winter 2024-2025 season, along with a selection of lifestyle proposals aimed at the world of children. For the occasion, Pitti Bimbo’s exhibition path was set up with a variety of brands, giving life to a true ideal wardrobe: the offer ranged from classic to sportswear, from more refined looks to more casual ones, from street style to luxury. However, not only clothing was exhibited; various accessories, toys, skincare products, jewellery, and glasses were also showcased, elements now increasingly requested and widespread in modern family habits, which reserve meticulous care even for the little ones at home.

Pitti Bimbo is an ever-evolving event. The organizers of Pitti sought to propose a fair that was not only commercial but also a place where ideas and strategies come to life for a business that is constantly on the rise. The result was an edition strongly focused on green materials, tailored garments, and cocoon atmospheres, previewing the rediscovery of traditional values oriented towards quality and excellence. This is the case, for example, in the footwear sector, where there is a demand for a return to leather shoes, rigorously made in Italy and durable.

Particular attention was also paid to sustainability, a central theme of this edition of Pitti Bimbo, which welcomed over 200 brands, the majority of which were foreign and largely definable as conscious brands, capable of practicing initiatives related to environmental respect and ethicality throughout the production chain.

The latest trends related to the children’s world have also highlighted the continuous evolution of the sector, which, while appearing tied to timeless references on one hand, constantly finds itself searching for new ideas and fabrics, sometimes drawing directly from the world of adults but never neglecting that imaginative and dreamy part that suits children so well.

Amidst different styles, from casual to elegant, we were able to notice numerous proposals that were both chic and functional. It was impossible not to notice the parade of colorful and quality outerwear by Vlasta, Canadian, and Molo, designed to keep the little ones warm on cold or rainy days. For daily adventures in style and comfort, brands like Babywalker, Pisamonas, Igor, Gioseppo Kids, Colors of California, and Pomo d’Api displayed trendy boots and sneakers in various shades and materials. Capturing attention, alongside immediate wearability, was also a lot of elegance aimed at special occasions; among the brands dedicated to ceremonies and formalwear were Tutu du monde, Lemo, Eirene, Alaya, Ala Pag, and Jesurum Baby Venezia, which hit the mark with pastel-colored princely dresses in tulle or soft velvet mini dresses.

Urban fashion, as always well interpreted by Philipp Plein and Richmond, was also very pleasing, combining eccentricity and comfort to create a look suitable for every moment of the day.

However, stealing the scene was the DGVIB3 collection by Dolce&Gabbana, dedicated for the first time to teenagers aged between 12 and 16 years old, and presented in the heart of the Central Pavilion of the Fortezza with an exceptional installation: a fantastic skatepark with urban tones and ramps decorated with colorful graffiti served as a backdrop for the captivating acrobatics of young skaters, who drew visitors’ attention to the new DGVIB3 Collection, visibly influenced by the urban and underground world. Each garment, from cropped to regular cuts, passing through oversized or slim ones, was made with extreme tailoring care, playing with shapes, volumes, and lengths to guarantee unparalleled freedom of movement and expression. The same precision was also reflected in the matching accessories: backpacks, water bottles, caps, and sneakers completed a bold and characterful outfit.

And to avoid getting too bored amidst so many clothing items and accessories, a dense calendar of events, exhibitions, and international guests was also proposed at the Fortezza da Basso. Among these, the Apartment format was a great success, a mix of fashion shows, performances, and games, a fun and colorful show featuring children and their way of experiencing the new collections.

Also noteworthy was the party organized by the Molo brand with the young JJ Vanelli, son of the DJ and producer Joe T Vanelli, specializing in house and electronic music to add an even more glamorous touch to an increasingly engaging event like Pitti Bimbo.

By Martino Medri

TOKYO FASHION WEEK, UNVEILING THE FUTURE

Step into the mesmerizing realm of Japanese fashion as we unravel the highlights and captivating themes of the recently concluded Fashion Week. Tokyo, the pulsating heart of innovation and style, once again played host to a spectacular showcase of creativity, pushing the boundaries of fashion as we know it.

Everyone is familiar with the big four Fashion weeks around the world. Milan, Paris, New York, and London. However, we have reached the point that now it’s the big five with Tokyo taking the list. Since 2019, Rakuten has been the leading sponsor for Fashion Week Tokyo. Twice a year the biggest streetwear and Luxury ready-to-wear brands come to Tokyo to showcase their latest and greatest collections.

Tokyo is known for having the most experimental and avant-garde fashion in the world. But it is also known for its incredible streetwear. Tokyo is the leading city in Asia when it comes to fashion week. People from all over Asia who are in the fashion industry or even looking to get into the industry are attending these shows to stay updated on these trends. A few individuals seem to think Tokyo fashion can be a little too much.

They see individuals wearing several of the most exuberant clothing on the globe and get the idea that they will never resemble or let alone wear these things. It’s easier than they understand. Fashion Wow had the opportunity to have a closer look into this industry with International Ambassador and fashion icon Travon Ridley-Evans in attendance at the biggest Tokyo Fashion Week shows.

Futuristic fusion, where tradition meets tech

One of the standout themes this year was the seamless blend of tradition and technology. Designers like Tae Ashida and Yoshio Kubo artfully incorporated elements from Japan’s rich cultural tapestry into cutting-edge, tech-infused creations. Kimonos adorned with LED lights, robotic accessories inspired by ancient motifs, a harmonious dance between centuries old traditions and the avant-garde.

Sustainable elegance takes center stage

Eco-conscious fashion took a bold stride forward at Japan’s Fashion Week. Designers like Hare and Atsushi Nakashima championed sustainability, weaving tales of ethical elegance through their collections. From upcycled fabrics to zero waste designs, the runway showcased a commitment to both style and the planet, proving that fashion can be a force for positive change.

Empowerment through diversity

In a celebration of inclusivity, Fashion Week 2024 echoed with the voices of diverse designers, models, and influencers. The runway became a canvas for representing a myriad of cultures, body types, and identities. Japan’s fashion scene is embracing the power of diversity, with brands like Alice Auaa and Motohiro Tanji sending a strong message that beauty knows no boundaries.

Avant-garde streetwear, the urban jungle runway

From the bustling streets of Harajuku to the sleek cityscape of Tokyo, streetwear took a bold leap into uncharted territory. Designers like Anrealage and KoH T unleashed a riot of colors, patterns, and unconventional silhouettes. This year’s streetwear scene was a kaleidoscope of self expression, mirroring the vibrant energy of Japan’s urban landscapes.

Virtual runways redefining fashion shows

Breaking away from convention, some designers opted for virtual showcases that transported audiences into surreal digital realms. Brands like Mikio Sakabe and Keisuke Yoshida utilized augmented reality, holographic displays, and virtual fitting rooms to create an immersive experience, redefining the traditional fashion show format and embracing the limitless possibilities of the digital age.

A glimpse into fashion’s tomorrow

As the curtains close on Japan’s Fashion Week 2024, we’re left with a lingering sense of awe and anticipation. The fusion of tradition and technology, the commitment to sustainability, the celebration of diversity, the avant-garde streetwear, and the embrace of the virtual realm collectively paint a vivid picture of where the future of fashion is headed.

In the land of the rising sun, Fashion Week isn’t just an event, it’s a glimpse into the evolution of an industry that constantly reinvents itself. The runway becomes a canvas, and each designer’s creation is a brushstroke that contributes to the ever-changing masterpiece that is Japanese fashion. Until next year, when the spotlight once again shines on Tokyo, we’ll be eagerly awaiting the next chapter in this captivating fashion saga.

By Tuleen Ziben

WAITING FOR THE CANNES FILM FESTIVAL 2024

The start of the 77th edition of the Cannes Film Festival is just around the corner, scheduled to take place on the Croisette from May 14th to May 25th, 2024, and almost everything seems to be ready: the official poster, already released, draws inspiration from a scene from Akira Kurosawa’s 1991 film “Rhapsody.”

One of the most anticipated cinematic events of the year, the festival will see the participation of the most renowned filmmakers: among them stand out Francis Ford Coppola, who will be competing with “Megalopolis”, Paolo Sorrentino with his new film “Parthenope”, Paul Schrader, in competition with “Oh Canada” and George Lucas, set to receive the Palme d’Or for lifetime achievement alongside Studio Ghibli.

This year’s edition will boast Greta Gerwig as President of the jury, the first American director to preside over the French jury and the second youngest female president in the history of the event, renowned for her masterpiece “Barbie”.

Camille Cottin, the French actress famous for her role in “Call my agent,” has been chosen as the Festival’s godmother, catapulting her to fame as one of the most beloved Francophone actresses by Hollywood directors.

The festival, which has been showcasing films from around the world since 1946, awarding the best films and conferring many other accolades, also represents an unmissable opportunity for international actors and other celebrities to walk the iconic red carpet during premieres and gala evenings, creating a veritable runway with outfits designed by the world’s greatest international designers.

This year, Fashion Wow’s editor, Alessandra Luti, will also be present on the Red Carpet alongside Japanese fashion designer Munetaka Yokoyama, for whom our Alessandra is an ambassador in Italy and Monte Carlo, and she will wear one of the wonderful kimonos created by the renowned Asian designer specialized in bespoke creations and committed to spreading Japanese culture worldwide.

Alessandra Luti and the Fashion Designer Munetaka Yokoyama during the Milan Fashion Week FW2024-2025.
They are ready to walk together on the Red Carpet at Cannes Film Festival 2024.

The appointment is therefore for May 14th with the opening ceremony on the Red Carpet followed by the coolest parties, including the private party organized by the renowned Japanese designer Munetaka Yokoyama, which will provide our editor with exciting moments and insights to capture the latest fashion trends. During the Cannes Film Festival, it will also be possible to visit the fashion exhibition of Munetaka Yokoyama.

Our readers will finally be able to experience the excitement of the Cannes Film Festival through the videos and shorts that will be produced by our photographer and videomaker Giuseppe Marchione and will be featured on our YouTube channel (@fashionwowmagazine) as well as on the Instagram page @fashionwow___.

In the end, on our website (www.fashionwow.it), Fashion Wow will share the most beautiful looks of the stars who walked on one of the most famous red carpets in the world.

By Deborah Chiappini

LEE MINHO, LUXURY BRAND COVETED SUPERSTAR

One of the latest trends among luxury brands is to invite prominent figures from Asian entertainment to fashion shows, turning the presentations of new fashion collections into highly anticipated events even for those not directly involved in the industry.

A regular guest for Fendi is Korean actor Lee MinHo, who attended the Fendi Men FW 2024-2025 fashion show in Milan last January, causing unparalleled excitement as witnessed by the hordes of fans who greeted him upon arrival with cheers fit for a superstar. After all, Lee MinHo, an actor, singer, model, spokesperson, and true social icon, is among the most famous actors in South Korea, known for series that have become hugely popular on Netflix such as the Sci-Fi “The King: Eternal Monarch” or the more recent “Pachinko” for AppleTV+, one American production to achieve global success. He will soon return with the k-drama “Ask The Star,” a Sci-Fi romance set for the first time in South Korea in a space station.

Adored in Asia and loved in the United States, the Korean actor is inevitably highly sought after by fashion brands, as his fans often queue for hours to get their hands on any item he endorses. A guest at the New York Fashion Week for Fendi and the Milan Fashion Week for Hugo Boss in 2022, his presence caused such a stir that the Boss brand publicly thanked Italian fans for the extraordinary welcome given to Lee MinHo, their ambassador.

In 2023, also in Milan, the Korean actor opened the Boss fashion show at the Milan Allianz Mico Conference Center amidst excitement as the Asian star took to the stage. Walking into a room with over 1,000 global celebrities and fashion insiders, on a runway transformed into a futuristic paradise of technological wonders, Lee embodied sartorial elegance sporting a long white coat, a turtleneck, and oatmeal beige trousers. His runway show also remained memorable for the interactive moment with the highlight of Techtopia, Sophia, a humanoid robot capable of reading human emotions and gestures.

Lee MinHo’s passion for the technological world led him to produce a successful digital short film titled “New World, New meta,” belonging to the cyberpunk genre, blending dystopian Sci-Fi and body horror.

Today, Lee MinHo’s career continues to thrive, having recently wrapped up filming for the Apple TV series “Pachinko Season 2” and “Ask The Star.” Never missing a beat, Lee’s impact promises to grow even more, not only in the acting world but also as an influencer in global fashion.

By Alessandra Luti (Photo: Giuseppe Marchione)

MILAN FASHION WEEK MEN’S

Milan Fashion Week ignited the engines with the part dedicated to men’s collections, which every year sets the stage for the international Fashion Month, the period when the most important runway shows take place in the four fashion capitals. The event featured, as usual, a rich calendar of events with twenty-two physical runway shows and five digital ones, thirty-two presentations (seven by appointment), and eight city events, numbers lower than the other women’s fashion weeks, but still significant for what has become a fixed appointment in the second half of January, where new names are added to the famous established fashion houses, constituting an important showcase for the emerging new generations.

In this edition, we were able to appreciate a rich list of newcomers, ranging from Domenico Orefice, Institution By Galib Gassanoff, La Torre, Mordecai by Ludovico Bruno, to Noskra, Rubeus Milano, Stuart Weitzman, passing through ViaPiave 33, Woolrich Black label by Todd Snyder. Stone Island, an already established brand, walked the iconic Milan Fashion Week runway for the first time, arousing a lot of interest. In the Fashion System, and beyond, there is always much anticipation for confirmations and major comebacks; in this case, the return to the Milanese catwalks of big names like Fendi, Gucci, and JW Anderson was warmly welcomed. Speaking of notable absences, Etro, which chose to organize a presentation in a boutique, and Charles Jeffrey Loverboy were missing, while Magliano temporarily opted for Pitti. The absence of 1017 Alyx 9SM was also strongly felt, a brand that has always been present in the schedule but decided to take a break from Milan Men’s Fashion Week due to some important changes in the brand, also related to the entry of the new investor Adrian Cheng.

Dsquared2 – Fashion Show at Milano Fashion Week Men

At the core of this fashion week, there are many different visions of the contemporary man, some more innovative, others more classic and conservative, but all useful in keeping alive a creative process in continuous evolution. In a world marked by a certain cyclicity, this year we could observe the great return of formal wear, interpreted by Gucci with the debut of De Sarno in menswear through rigorous, frill-free suits that are nonetheless elegant and charming, by Prada with always formal attire but with an extra touch of color and lightweight accessories to make the outfit less constructed and more fluid; a shared intention also seen in the collection by Dolce&Gabbana, composed of smooth and elegant garments: blouses adorned with beads, transparencies, blazers closed with bows, eco-friendly furs, and cavalry boots made in their unmistakable chic and sensual style.

The King Giorgio Armani, instead, chose to make only small variations to the main mood of his looks, without the need, according to him, to revolutionize men’s fashion, but playing with “Doing the usual in an unusual way.” The result was a slightly altered suit compared to the original Armani, with a longer and softer jacket, wide leg, and beautifully respected proportions. All in a fabric of shaved sponge or herringbone, houndstooth jacquard or velvet. Few shirts and ties, replaced by colorful knitwear that captured the attention of those present.

Dsquared2 – Fashion Show at Milano Fashion Week Men’s FW2024-2025.

Fendi, which maintained its iconic sense of style, proposed a collection inspired by the charm of the countryside, with heavy wool coats, red leather jackets embroidered on the collar and pockets, tank tops worn over polos and socks over leggings. All completed by boots and comfortable extra-large bags as demanded by today’s society.

Emporio Armani chose instead to draw inspiration from the 1980s for its ultra-chic creations composed of jackets with floral embroidery, blouses decorated with pointed studs, and soft outfits with deep necklines.

Nostalgic influences for MSGM, which in a lively runway show set in the bustling subway stop of Porta Venezia depicted a man still very attached to the times of his youth, with silver shorts, pink sequined polo shirts with fur collars, and ballerinas with socks, a trend in these shows.

A different approach for Zegna, bearer of innate elegance, expressed in the sobriety of the color white, the sartorial linearity of the jackets, and the choice of a classic and beloved fabric such as cashmere.But Milan Fashion Week wouldn’t be such if it didn’t offer a valid alternative to classic elegance: so here comes JW with unexpected black tights, shirt-style chemisier, long knitted dresses; Federico Cina went even further by proposing a new layering made of cycling shorts under shorts, shirts over high-neck sweaters, and under cardigans. In a dimension where everything seems to be allowed, the man depicted by Simon Cracker and presented in the space “Arca di Milano” allows himself to return to a world with blurred outlines, almost reminiscent of the sweet phase of twilight; this is how Simone Botte and Filippo Leone Maria Biraghi, the creatives behind the label, translated these sensations into clothes and fabrics: in a show that invites us to return to the tranquility of sleep, crumpled clothes, recycled fabrics, robes, slippers, and pearls make their appearance.

Federico Cina – Fashion Show at Milano Fashion Week Men

Finally, at the Dsquared2 fashion show, Dean and Dan Caten amaze the public with a show featuring the twins, one of them wearing Dsquared2 day clothes, the other twin emerged with the evening version of what the first was wearing. Sexy and sensual is the collection presented by Dsquared2.

The Fashion Week dedicated to men’s fashion remains an iconic and exciting event behind which hides an intertwining of different and contrasting visions united by the intention to define dreams and aspirations of the modern man between innovation, revivals, and reinterpretations

By Giovanni Medri

WOMEN’S FASHION WEEKS FROM NEW YORK TO MILAN

At the beginning of the year, the entire city of Milan was engulfed in the usual excitement brought by the Fashion Week dedicated to presenting the Women’s Fall/Winter collections. The schedule of events by CNMI proved to be once again very dense, confirming the vibrancy and creativity of a system that managed to offer 56 physical runway shows in just a few days, including two double shows, 5 digital presentations, 67 showcases, and 26 events. Some brands presented both men’s and women’s collections, while many Maisons opted for genderless clothing items not assigned to any specific gender. While we witnessed the confirmed presence of fashion giants, from Giorgio Armani to Prada, including Fendi, Dolce&Gabbana, Versace, and so on, the same cannot be said for younger brands that have become increasingly crucial in the Milan fashion calendar. This year, their absence was notable, including Cormio, Aigner, Boss, Andreadamo, Act N.1, and The Attico. However, for those skipping the round, new players are ready to take the stage, such as Khrisjoy, Cosy Sunday, and Maison Jejia. The Ethiopian-based London designer Feben made her debut within Dolce&Gabbana’s project supporting emerging talents, as well as Sagaboi, a men’s brand founded in 2015 by Geoff K. Coope.

Chiara Boni La Petite Robe – Fashion Show at Milano Fashion Week

There was great anticipation for significant comebacks, such as Marni (fresh from a global tour) and Elisabetta Franchi, but perhaps even more pronounced was the curiosity for the debuts of the new creative directors of three major Italian ready-to-wear fashion houses, namely Moschino with Adrian Appiolaza, Blumarine relaunched by Walter Chiapponi, previously at Tod’s, now under the guidance of Matteo Tamburini. The Fashion Week officially opened on Tuesday, February 20, at 5:00 PM at Palazzo Giureconsulti with the inauguration of the Fashion Hub by the National Chamber of Italian Fashion, which has always hosted important projects focused on innovation, craftsmanship, and sustainability. However, at 4:30 PM, the “Callas Rock Forever” collection by the renowned designer Anton Giulio Grande captivated all its illustrious guests at Fiera Milano Rho. The show, organized in collaboration with Lineapelle-Unic Concerie Italiane, featured exclusive leather craftsmanship and sensational looks. For the first time in the history of his couture, the designer introduced men’s pieces, such as jumpsuits and shirts, entirely made of leather and embroidery. In his new 2024 collection, Anton Giulio Grande evokes the figure of Maria Callas, a true homage to the icon on the centenary of her birth. “A legendary figure that has deeply impressed me for the modernity of her looks; I worked tirelessly on creating hyper-decorated leather pieces seamlessly transferable from his wardrobe to hers.” declares the designer.

Chiara Boni La Petite Robe – Fashion Show at Milano Fashion Week FW2024-2025

To kick off the CMNI runway schedule, Iceberg took the stage on Wednesday, February 21, a day filled with presentations from various designers, including Antonio Marras and Glenn Martens, who opted for a democratic format for the Diesel show, broadcasting the preparation and the show on the brand’s platforms for all fashion enthusiasts. On the same day, Fendi showcased a mix of inspirations and meticulously researched fabrics by Kim Jones, featuring dark and alluring colors, soft lines, and irresistible accessories. Other notable presentations included Alberta Ferretti, Roberto Cavalli, and Etro, presenting a collection embracing Maison classics from Paisley to shearling jackets, printed dresses, and brocade-effect jackets. Thursday, February 22, brought a day full of emotions, highlighted by the “female army” proposed by Miuccia and Raf Simons for Prada 2024. The runway featured women in agent hats reminiscent of old war films but softened by light pieces sveiled skirts, double-breasted blazers, and jacquard sweaters, concluding with romantic and playful details like bows, cut-outs, fur edges, and frills, in stark contrast to the gendarmerie theme. Emporio Armani’s evocative show titled “Bagliori di notte” on the same day enjoyed great success, featuring a wardrobe primarily designed for the night, adorned with starry embroideries, chains, and rhinestones. The collection included soft lines, maxi coats, balloon skirts, micro vests, and blouses with bows.

Anton Giulio Grande Fashion Show at Milano Fashion Week FW

The debut of Moschino’s new Creative Director, Appiolaza, presented a refined runway enriched with historical references, including trompe-l’oeil prints, lettering T-shirts, question marks, bow ties, maxi polka dots, and pearls, all made contemporary for an easily wearable wardrobe. Peter Hawking’s creative mind at Tom Ford gave rise to interesting outerwear pieces such as cabans and furs, as well as luminous mini dresses in nude tones dotted with sequins and metallic glows. Friday, February 23, began with Tod’s, presenting a renewed urban-bourgeois look under the direction of the new creative director Tamburini, characterized by precise and rigorous tailoring, as evident in straight-cut trousers with pleats, draped tops, and structured knitwear covered by black coats and leather trench coats. Gucci, under the creative direction of De Sarno, drew inspiration from the wardrobe, ranging from oversized jackets and polo sweaters with high cuissardes to eveningwear with side-slit bustier dresses, semi-transparent lace micro dresses, flared skirts, and assembled twinsets.

Anton Giulio Grande Fashion Show at Milano Fashion Week FW2024-2025

Remarkable were the men’s coats adorned with crystals and sequins or inlaid black leather cabans. Versace’s runway showcased a vibrant and rebellious woman expressing her awareness through tweed miniskirts in bright colors, sheer shirts, red mini dresses, essential dresses with white collars, and leather midi skirts. Accessories played a crucial role, featuring eccentric shoes or plongé leather bags. Walter Chiapponi’s debut at Blumarine revealed a return to past brand themes revisited with an even more romantic touch. Lingerie-style coats and mini dresses, floral and animal prints, and innovative leather pieces like logo shirts and colored overcoats graced the runway. The fourth day of the Fashion Week was dominated by Dolce&Gabbana, centering their collection on the reinterpretation of the tuxedo, making it an elegant garment capable of enhancing the femininity of any woman. Simple and strict lines characterized slip lace dresses paired with veiled black tights, net headpieces, and visible lingerie. Sunday, February 25, featured an enchanting runway by “The King” Giorgio Armani, a master of elegance who offered a daydream in the marvelous world of nature with flowers as protagonists. Roses, camellias, tulips, and vividly colored calla lilies adorned elegant dresses in velvet, satin, organza, and leather, in shades of gray, black, and midnight blue. On the same day, Luisa Spagnoli, Chiara Boni La Petite Robe, and Francesca Liberatore presented their creations, with Boni alternating tartan and plaid patterned pieces with traditional tailored prints, creating a contrast with feminine figures, and Liberatore closing with an inclusive event at the Milan Conservatory, featuring a concert of strings and percussion as a backdrop to a grunge romantic runway with tartan, floral patterns, and shiny finishes.

By Deborah Chiappini (Photos: Giuseppe Marchione)

Here Fashion Wow was born

We are delighted to introduce Fashion-Wow, a unique magazine dedicated to Fashion, Style, and Glamour. Throughout the year, we will accompany you with many print editions and a series of articles published periodically on our website www.fashionwow.it.

The print edition will be distributed alongside the international magazine MonteCarlo Times, reaching readers in the Principality of Monaco, Liguria, Lombardy, Rome, and beyond.

You may be thinking that this is just another special edition, but allow us to assure you that Fashion-Wow is an internationally renowned magazine that goes beyond showcasing the latest fashion trends from the catwalks of London, Milan, Paris, and New York.

We will delve into a wide range of fashion related topics, including Sustainability, Digitalization, New Business Models, Trends in the Italian and international markets, and much more. Each edition will also feature a special focus on the Fashion of Monarchies from around the world, starting with the Fashion of the Principality of Monaco. It is worth noting that our esteemed Editorial Director, Ilio Masprone, whom I would like to express my sincere gratitude for his invaluable collaboration and contribution, has been appointed by HSH Prince Albert as aKnight for Cultural Merits of Monaco.

We are thrilled to embark on this fashionable journey with you, our esteemed readers. Fashion-Wow promises to bring you the latest insights, trends, and stories from the world of fashion. Stay tuned for the exciting content we have in store for you!

By Alessandra Luti
Editor-in-Chief

Download the magazine in pdf format here

Editorial 1/24: SS2024 Fashion Collections

Journey through Spring Summer 2024 Fashion Collections and the World of Fashion!

Welcome aboard our exclusive journey into the magnificent World of Fashion! Fashion Wow is pleased to present its first edition of 2024 dedicated to the best of Fashion, Style, and Glamour, showcasing a global overview of high fashion runways for the Spring-Summer 2024 collections. Inside, we’ve included the marvelous Venice Fashion Week, conceived and organized by Venezia da Vivere, with the aim of promoting Venice as a center of production and creativity: a fascinating journey into the world of Venetian craftsmanship and design excellence, revealing an undiscovered city and the places from which its fashion originates.

Speaking of Venice, it was a pleasure to celebrate in advance the 60 years of professional activity of Maestro Franco Puppato, the creator of many garments worn over the years by world-renowned princes and industrialists. This edition also opens with an interview conducted by colleague and writer Dino Frambati with Oscar Di Montigny, a writer, communicator, and international keynote speaker. With Oscar, whom we thank for his availability, we explored unfamiliar territories, from the Metaverse to sustainability, emphasizing a very important concept: Fashion must express a direction and its origin!

Our Global Fashion Network map on our website showcases collaboration networks with designers from around the world. From America to Asia, Europe to Africa, we are connected with renowned names in the European fashion industry and talents worldwide, including China, Saudi Arabia, Qatar, South Africa, and Brazil. A map that embodies our commitment to elevate fashion beyond borders, blending contemporary trends with deep cultural traditions. For this reason, in each edition, we will feature a regional focus on fashion. In this edition, we started with the global resonance of Middle Eastern fashion.

Furthermore, in 2023, during the Art Basel Miami 2023 event, in collaboration with the Nonpareil agency founded by Travon Ridley-Evans, Fashion Wow Magazine was also launched in North America.

A new editorial feature is the Fashion Food section, combining style and taste! Our readers can discover the culinary art of renowned Michelin-starred restaurants, starting with our luxury partner, Zeffirino Restaurant in Genoa! With restaurants worldwide, Zeffirino has charmed celebrities such as Frank Sinatra, Luciano Pavarotti, and Vittorio Gassman, bringing a touch of class to the world of food.

Finally, it is a pleasure to share with you the joy of the Italian Glam Awards 2024, which Fashion Wow won in the Publishing category, awarded by the Sicilian agency Tobemodel Management, for contributing “with our art and creativity to spread a new way of treating Fashion and Glamour”. For this award, I thank the Artistic Director Roberto Capone of Tobemodel Management, Editorial Director Ilio Masprone, Giuseppe Marchione (official photographer), and the entire editorial team for achieving this recognition together: among them Cristiano Gatti, Paolo and Maria Pinto, Dino Frambati, Debora Chiappini, Marina di Tolla, Maria Angelica Martillo Guerrero, and Guglielmo Bessone.

Readers, through this edition, can enjoy diversified content that embraces Fashion in all its forms and facets, making Fashion Wow the go-to destination for those seeking something different and captivating in the world of Fashion. Moreover, from 2024, Fashion Wow is a multisensory magazine that aims to stimulate the imagination through the activation of multiple senses, thanks to our videos created by photographer and videomaker Giuseppe Marchione, accessible via QR codes that allow direct immersion into high fashion shows and more! To all this, we add the collaboration with MonteCarloTimes Magazine, which, in each issue, comments on, proposes, and delves into even very delicate topics, in addition to publishing all the events proposed by the Principality of Monaco.

By Alessandra Luti

Fashion Wow wins the Italian Glam Award 2024

Fashion Wow wins the Italian Glam Award 2024 awarded by Tobemodel Management, for the publishing category

During the Milan Women Fashion Week (February 2024), at Hollywood, one of the most glamorous Discotheque in Italy, on February 22nd, Fashion Wow was awarded at the Italian Glam Awards 2024, in the Publishing category, by the Agency Tobemodel Management, for having contributed “with our art and creativity to spread a new way of dealing with Fashion and Glamour“.

The Editor in Chief Alessandra Luti, Journalist, Engineer and Actress, wearing a beautiful pink dress by Chiara Boni La Petite Robe, thanks the Artistic Director Roberto Capone, of Tobemodel Management, the Editorial Director Ilio Masprone, Giuseppe Marchione (our official photographer and videomaker) and the entire editorial team for having obtained this recognition together – Cristiano Gatti, Pier Mario Bonatti, Paolo and Maria Pinto, Dino Frambati, Debora Chiappini, Marina di Tolla, Maria Angelica Martillo Guerrero and Guglielmo Bessone.

Fashion Wow Magazine is a start-up in the Fashion and Media Industry, but It is already involving many International Investors such as Mr Spencer Thwaytes, a Global Investor in various industries (Aviation, Real Estate…).

Alessandra Luti and Spencer Thwaytes will expand together the Magazine worldwide – further growing its presence in Europe and expanding its presence into the Middle East and the Americas.