During one of the most renowned events in the Italian fashion world, Pitti Immagine Uomo, held last January at the Fortezza da Basso in Florence, its third edition of Pitti Pets took place, the highly anticipated event dedicated to the clothing and accessories sector for our four-legged friends. In an exclusive area of the Fortezza, specially designed by the internationally renowned architect and designer Ilaria Marelli, from January 9th to 12th, 2024, a rich selection of stands specializing in luxury for animals was set up, which now more than ever are becoming true “fashion pets.” Thus, among one kennel and another, visitors could admire the latest delicious novelties of the moment, such as dresses, cashmere coats, glittering leashes, and Swarovski collars. To be precise, some of the most popular brands in the sector animated Pitti Pets:

Ugo

The brand that is written Ugo, but reads You-Go, offers a wide range of bags expressly dedicated to the dachshund. The bags, also very versatile, are all patented and designed to offer a comfortable wrapping shape suitable for the needs of the dachshund. The original idea arose from practical needs related to this breed: “There was no suitable bag for dachshunds, a breed that needs a rigid but lightweight bottom to be able to lie down – explains Alessia Cosseddu of Ugo – after months of research I said: I’ll make it. I made this bag for myself and everyone asked me where I got it. And I said well, let’s invest and try.” The proposal is varied: the bags are made of leather, net, cordura, or canvas ranging from 219 euros to 289 plus VAT and are also being processed for other breeds. They are also made with quality Italian materials and carefully selected, just as the entire production process is Italian-made.

Lollipet

The Prato-based company, producer of dog clothing, has long distinguished itself for the production of unique and precious pieces for dogs of all sizes. Always in line with current trends, Lollipet creates custom-made, handcrafted garments using strictly Made in Italy fabrics of high quality. Dresses, sweaters, raincoats, bomber jackets, but also vests and shirts accompany, in the Lollipet proposal, leashes, harnesses, bandanas, bow ties, kennels, mattresses, and bowls.

MyFamily

The Piedmontese company, founded in 2010 and based in Valenza, with know-how dictated by the goldsmith tradition, presents a wide catalog of dog tags, with over 800 proposals to which it adds a vast collection of collars, leashes, harnesses, and, for the most demanding palates, also a mini-series of handmade snacks. Present with its outlets in 14 of the major airports and railway stations in Europe, in its business MyFamily uses the most advanced technologies while remaining faithful to its philosophy of Made in Italy and eco-friendly craftsmanship. During the last Pitti Pets, MyFamily presented the latest creations of the refined collection in real leather “Hermitage,” showing how a perfect mix of craftsmanship, design, and choice of materials leads to the creation of an incomparable accessory. Thus, the blue and bordeaux versions of the harness with H-hug emerge, but not only. A new pattern becomes the protagonist in the MyFamily harness collection: the timeless tartan, for those who appreciate the British countryside style but with a touch of all-Italian elegance. This hybrid design features the combination of real leather and technical fabric: at the base is a water-repellent material, tested to offer the greatest comfort both for the pet and for the owner. To complete the creation, the iconic twill diagonal weave and its diamond quilting. For the most demanding, it is possible to combine matching collar and leash.

2.8 design for dogs

The Venetian company, born in 2016 from an idea of the portrait photographer Anna Bussolotto, offers a range of lifestyle products characterized by elegant design and intrinsic functionality, with particular attention to sustainability and the well-being of animals. In its catalog, we find an exhaustive range of accessories: from collars, leashes, kennels, cushions, bags, to blankets and under bowls.

I Love My Dog

On the market since 2007, the brand, which already celebrates love for one’s own animal in its name, offers puffers, sweatshirts, dresses, knitwear, t-shirts, polo shirts, bags, carriers, kennels, blankets, but also collars, harnesses, leashes, and other accessories. The flagship of the entire catalog is the collection of puffers for the cold seasons: all comfortable, warm but soft, made with quality padding and materials, in all desirable nuances.

Bullophilosophy

The Mantuan company was born in 2009 with the specific intent of dressing the French Bulldog. Paola Galafassi explains that she made a virtue out of necessity: “The idea came from my bulldog Ginevra because we couldn’t find anything to dress her in. The bulldog, in fact, has a particular physique. I asked a stylist friend and we started.” Thus, a sartorial line for bulldogs was born – but also on request for other breeds – with precious handmade garments one by one in merino wool, cashmere, boiled wool, or ecological material as well as cotton and silk trimmings. But not only that, even more tempting accessories can be found such as pajamas, neck warmers, and panties. Beach towels and blankets are also available. For those willing to pamper and spoil their furry friends, prices range from just under 200 euros for a puffer to 450 euros for a Swarovski collar.

Labilla

This is a young company that produces carved marble bowls, handcrafted in various sizes and shapes to ensure the most demanding animals correct posture and adequate chewing. Marble also allows food and water to be stored without altering its properties and flavor. In the Labilla catalog, you can also find comfortable beds created to ensure comfortable rest for the pet both at home and in the car and while traveling.

United Pets

A Milanese company born in 1999, United Pets offers a well-stocked catalog of accessories for dogs and cats where you can find, among others, collars, leashes, kennels, cushions, bowls, bags, carriers, and much more. The entire collection, very original, is characterized by captivating and innovative design. Practical and useful accessories also become real design objects, whose aesthetics reflect the special relationship like that between man and his pet.

Faliero Sarti for Pets

The well-known company from Campi Bisenzio, a leader in the production of precious scarves, shawls, and wraps, debuted this year in the world of pet clothing by proposing a pet line consisting of luxurious jacquard cashmere blankets customized with the image of one’s own dog, but also mini bandanas matching collars. The blankets can vary in price depending on whether they are only in cashmere or not. Generally, they cost around 300 euros. The bandanas are made with the same fabrics used for the scarves of “humans.” Everything is made with extreme attention to detail and a great love for animals.

Poltrona Frau

The historic and prestigious Italian company active in the high-end furniture sector has created a Pet Collection with luxury accessories for Fido made of Pelle Frau©️. From keychains to sofa throws, from scarves to mats, from biscuit pouches to carrier bags, everything stands out for the high quality of the raw materials, workmanship, and design, in perfect harmony with the entire prestigious production of the iconic Tolentino company.

The business related to our four-legged friends seems to be expanding into increasingly broader sectors, offering extreme attention to detail both in terms of aesthetics and comfort. Who knows what our furry friends really think about it.