At the Fortezza da Basso in Florence, from Wednesday, February 17 to Friday, February 19, 2024, Pitti Immagine Bimbo n.98 took place, a successful event that presented to an increasingly discerning audience the new Kidswear collections dedicated to the upcoming autumn/winter 2024-2025 season, along with a selection of lifestyle proposals aimed at the world of children. For the occasion, Pitti Bimbo’s exhibition path was set up with a variety of brands, giving life to a true ideal wardrobe: the offer ranged from classic to sportswear, from more refined looks to more casual ones, from street style to luxury. However, not only clothing was exhibited; various accessories, toys, skincare products, jewellery, and glasses were also showcased, elements now increasingly requested and widespread in modern family habits, which reserve meticulous care even for the little ones at home.
Pitti Bimbo is an ever-evolving event. The organizers of Pitti sought to propose a fair that was not only commercial but also a place where ideas and strategies come to life for a business that is constantly on the rise. The result was an edition strongly focused on green materials, tailored garments, and cocoon atmospheres, previewing the rediscovery of traditional values oriented towards quality and excellence. This is the case, for example, in the footwear sector, where there is a demand for a return to leather shoes, rigorously made in Italy and durable.
Particular attention was also paid to sustainability, a central theme of this edition of Pitti Bimbo, which welcomed over 200 brands, the majority of which were foreign and largely definable as conscious brands, capable of practicing initiatives related to environmental respect and ethicality throughout the production chain.
The latest trends related to the children’s world have also highlighted the continuous evolution of the sector, which, while appearing tied to timeless references on one hand, constantly finds itself searching for new ideas and fabrics, sometimes drawing directly from the world of adults but never neglecting that imaginative and dreamy part that suits children so well.
Amidst different styles, from casual to elegant, we were able to notice numerous proposals that were both chic and functional. It was impossible not to notice the parade of colorful and quality outerwear by Vlasta, Canadian, and Molo, designed to keep the little ones warm on cold or rainy days. For daily adventures in style and comfort, brands like Babywalker, Pisamonas, Igor, Gioseppo Kids, Colors of California, and Pomo d’Api displayed trendy boots and sneakers in various shades and materials. Capturing attention, alongside immediate wearability, was also a lot of elegance aimed at special occasions; among the brands dedicated to ceremonies and formalwear were Tutu du monde, Lemo, Eirene, Alaya, Ala Pag, and Jesurum Baby Venezia, which hit the mark with pastel-colored princely dresses in tulle or soft velvet mini dresses.
Urban fashion, as always well interpreted by Philipp Plein and Richmond, was also very pleasing, combining eccentricity and comfort to create a look suitable for every moment of the day.
However, stealing the scene was the DGVIB3 collection by Dolce&Gabbana, dedicated for the first time to teenagers aged between 12 and 16 years old, and presented in the heart of the Central Pavilion of the Fortezza with an exceptional installation: a fantastic skatepark with urban tones and ramps decorated with colorful graffiti served as a backdrop for the captivating acrobatics of young skaters, who drew visitors’ attention to the new DGVIB3 Collection, visibly influenced by the urban and underground world. Each garment, from cropped to regular cuts, passing through oversized or slim ones, was made with extreme tailoring care, playing with shapes, volumes, and lengths to guarantee unparalleled freedom of movement and expression. The same precision was also reflected in the matching accessories: backpacks, water bottles, caps, and sneakers completed a bold and characterful outfit.
And to avoid getting too bored amidst so many clothing items and accessories, a dense calendar of events, exhibitions, and international guests was also proposed at the Fortezza da Basso. Among these, the Apartment format was a great success, a mix of fashion shows, performances, and games, a fun and colorful show featuring children and their way of experiencing the new collections.
Also noteworthy was the party organized by the Molo brand with the young JJ Vanelli, son of the DJ and producer Joe T Vanelli, specializing in house and electronic music to add an even more glamorous touch to an increasingly engaging event like Pitti Bimbo.
By Martino Medri
