Fashion Wow Editor Alessandra Luti, an European Ambassador for the Designer Munetaka Yokoyama
The Japanese Designer Munetaka Yokoyama chose Alessandra Luti, Fashion Wow Editor, as an Ambassador of his Brand in Italy and Monte-Carlo.
During the Milano Fashion Week Fall Winter 2024 2025, Alessandra Luti wore his wonderful Kimonos.
This Kimono was created through a collaboration between MUNETAKA YOKOYAMA and Gensai Okubo, one of Japan’s leading Kimono artists from Kyoto, as well as a dyer and designer active around the world.
Munetaka Yokoyama is the second generation of a 60-year-old bespoke sewing factory specialised in high-end tailor-made suits. In 2008, he expanded into Tokyo’s Fashion Mecca, Minami Aoyama, and opened a formal wear atelier.
He also established the Japan Formalwear Culture Association in 2018 to carry out not only his own brand but also traditional Japanese culture and traditional industry.
Munetaka Yokoyama is expected to be a brand that will promote Japan’s traditional culture and traditional industries to the world.
Munetaka will design a personalized Kimono Dress for Alessandra, a unique garment that will recall the Fashion Wow Brand and that she will wear on Red Carpets all over the world.
Our Editor heartily thanks Munetaka for the kindness, welcome and attention shown, and she will promote him and the Japan Fashion culture worldwide.
By Deborah Chiappini
