Recognizing the ever-growing significance of our four-legged companions in the lives of their owners, a glamorous space dedicated to canine couture emerged during the Pitti Immagine Uomo event in Florence.

Florence. On the evening of Thursday, June 15th, at the Stellar venue, an extraordinary fashion show featuring six small and medium-sized furry models took place, confidently strutting
alongside their trusted groomer.

The collection extended to include dresses for female dogs, bow ties made of pure silk, and meticulously handcrafted colorful flowers.

Fashion addicted, make way, dogs are taking over the runway! 

The collection extended to include dresses for female dogs, bow ties made of pure silk, and meticulously handcrafted colorful flowers…>>

In the realm of pet integration, a remarkable ensemble of about fifteen distinguished brands has converged at Pitti Pets 2023, an exquisite showcase that elegantly unveils premier offerings in clothing, accessories, home furnishings, and pet care. Among them, the Ugo brand has truly shone by introducing its innovative line of patented bags designed for the transportation of chondrodystrophic dog breeds. These pioneering designs are meticulously tailored, catering specifically to miniature dachshunds and kanichens (5-7 kg, 55 cm average length). However, to meet the avid demand from standard dachshund owners, an XL model has already been conceived and released (up to 13 kg, 70 cm length). Crafted with artisanal finesse in Italy, the production stands as a testament to ceaseless exploration of novel solutions, material innovation, product refinement, and cutting-edge manufacturing techniques.

Among the luxuriant brands gracing the Polveriera venue, the ranks include BulloPhilosophy, Eva Machi, Hollyowl, Labart Dog, Lollipet, Malucchi made in Italy, Mon bonbon Milano, Myfamily, Omniagioia, Perro Collection, Pupakiotti Pets, Superfine Pets Luxury, and Uno Ruben. Each brand compellingly captured attention with an array of exquisite garments, jumpsuits, sparkling leashes, beds, ultra-chic bags, and ever more fashion-forward accessories.
In essence, an expansive array now graces the realm of pet fashion, a market segment experiencing exponential growth, delighting not only our cherished animal companions but also their discerning owners who relish the world of high fashion and luxurious opulence.

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            By Debora Chiappini