A schedule full of Fashion Shows from September 19th to 25th 2023
MILAN. Milan Fashion Week, featuring the Spring Summer 2024 collections, was able to immerse us in a whirlwind of vitality and energy.
In addition to the runway shows of the major pillars of fashion that have made Milanese fashion weeks unique, such as Giorgio Armani, Versace, and Dolce & Gabbana, we witnessed the acclaimed return of Fiorucci to Milan, the runway debut of the new brand The Attico, and the first collections by Peter Hawkings for Tom Ford, Sabato de Sarno for Gucci, and Simone Bellotti for Bally. It was an extremely interesting line-up, revealing women’s collections for Spring-Summer 2024, with a total of 62 runway shows.
Let’s explore the individual days together, starting from the initial one on Tuesday, September 19, to the closing day on Monday, the 25th.
If the first day of Fashion Week allowed us to slowly immerse ourselves in the fashion week mood, thanks to the runway show by international designer Francesca Liberatore, the Opening Fashion Hub by the National Chamber of Italian Fashion, and the Milano Moda Graduate talent scouting competition, September 20th showed no mercy.
From Anton Giulio Grande’s runway to Iceberg, and the shows of Fendi, Alberta Ferretti, Roberto Cavalli, and Etro, concluding beautifully at 9 PM with Diesel’s runway simultaneously with the Saudi 100 Brands show.
ANTON GIULIO GRANDE FASHION SHOW AT MILAN WOMEN’S FASHION WEEK – SPRING SUMMER 2024 COLLECTION
Max Mara, on the other hand, had the honour of opening the third day of Milan Fashion Week, featuring other unmissable names such as Prada, Emporio Armani, Blumarine, and Moschino (which, to solemnly celebrate its 40th anniversary, decided to collaborate with designers Carlyne Cerf de Dudzeele, Katie Grand, Gabriella Karefa-Johnson, and Lucia Liu). Friday, September 22nd, was also a day rich in emotions: from Tod’s runway where Walter Chiapponi presented his latest collection in collaboration with the renowned brand, to the return of the historic Maison Luisa Beccaria, and the debut of Sabato de Sarno as the creative director of Gucci in the show. Not to be missed were the appointments with Versace (absent during the last MFW to attend the famous Los Angeles runway show featuring the world’s most famous models), MSGM, and Boss, as well as other younger brands that have gradually become true protagonists of Milan Fashion Week, including Sunnei and Cormio. Among the highlights of the fifth day of Fashion Week, Maximilian Davis for Ferragamo and Matthieu Blazy for Bottega Veneta certainly stood out. However, there was already immense interest in Simone Bellotti, who, following his long collaboration with Gucci, presented his debut collection with the Swiss brand Bally. It was a very intense day that, along with iconic historical brands like Ermanno Scervino, Dolce & Gabbana, and Missoni, also featured the debut of The Attico, considered by many as the most glamorous and sparkling Italian brand, founded by the ambitious vision of Gilda Ambrosio and Giorgia Tordini. Also, on the fifth day, the spectacular Fashion Show by Philipp Plein was a must-see. For this season, the German designer surpassed himself, offering his numerous guests a colourful and entertaining event at the Allianz Cloud in Piazza Stuparich, Milan.
Exciting novelties thrilled fashion enthusiasts on Sunday the 24th with the return of Chiara Boni La Petite Robe, the debut of Karoline Vitto supported by Dolce & Gabbana, and the first Milanese runway of the Italo-Swedish brand Avavav, known for its bold goal of reducing waste in the fashion world by using leftover fabrics for its productions.
Of course, the closing runway show of the day by Giorgio Armani was a must-see. Finally, during the Sunday evening, the CNMI Sustainable Fashion Awards 2024 took place at the prestigious La Scala in Milan.
To conclude the last day of that overwhelming fashion week, there were entirely digital runways, starting from Pillings to the veteran Laura Biagiotti’s show, an Italian pride known worldwide for the extraordinary quality of her creations.
Following we have the pleasure to share some fashion highlights from Philipp Plein, Chiara Boni La Petite Robe and John Richmond Collection SS24.
