Florence, periodically the capital of fashion, hosted the summer edition of Pitti Uomo in June 2023. The 104th edition, at the usual venue of Fortezza da Basso, welcomed 825 brands from around the world, including established names and emerging talents that unveiled the Spring Summer 2024 trends for men. The theme of the event was Pitti Games, featuring a strong creative and entertaining component.
In this edition as well, the universe of men’s fashion proved to be ever-evolving, ranging from classic to casual, from lifestyle to sport, in all its variations.
Brands such as Dotm, created by the emerging designer Domenico Orefice, known for garments oriented towards the metaverse and 3D, featuring a mix of real and virtual pieces, alternated with popular names like Brunello Cucinelli, Giuseppe Zanotti, and Manuel Ritz.
Pitti Uomo is also renowned for its thematic stylistic sections, with one of the most appreciated being FUTURO MASCHILE on the Attic Floor of the Central Pavilion, where an air of renewal was conveyed through the relaxed approach of a conscious man who can blend classic and sportswear. Featured brands included Alessandro Vasini, Buttero, Duren, and Roberto Collina.
Capturing attention were the spectacular shows by ERL, Fendi, and LuisaViaRoma. The Designer Project spotlighted Chulaap, a brand founded and directed by the Thai stylist Chu Suwannapha, who designed a Nations Hall for the occasion, emphasizing originality and color.
Meeting expectations was the show by Guest designer Eli Russel Linnetz, founder of ERL, a brand beloved by celebrities with collaborations with Dior. In addition to presenting a large installation in the central square of Fortezza da Basso, ERL showcased its summer collection. On the same day, the special guest for this edition, Fendi, organized an unparalleled moment for Pitti Immagine Uomo; the renowned Roman brand opened the doors to Fendi Factory, a production center in Capannuccia, a charming location in the heart of the Tuscan countryside, where the Spring/Summer 2024 men’s fashion show, curated by Kim Jones, took place.
Finally, the return of the grand LuisaViaRoma Runway Icons event, a multi-brand show that undoubtedly contributed to raising the glamour quotient of an exceptional event like Pitti Uomo.
