FASHION FOOD
FASHION FOOD
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FASHION PHILOSOPHY OF LIFE, FOOD IS PART OF IT
Fashion and food form a beautiful union of savoir vivre and Made in Italy. Both are connected by the delicate thread of research on how to present a product that is not only consumable but also beautiful, satisfying desires and bringing pleasure.
They both follow trends, needs, new sensitivities, innovation, and communication. Food companies also ponder on the trends in their sector, what the future holds, the right tone to speak to people, and much more.
Certainly, customers are becoming increasingly demanding. There is a growing tendency to purchase products with minimal processing that does not compromise nutritional properties.
But food must also satisfy the soul and aesthetic senses. This holds true for both the chef and the modern woman working full-time, desiring comfort for herself and her family at the end of a busy day. Today, the kitchen has become the realm of many men as well, applying the same principle.
Gathering around a table is a moment of togetherness that can create indelible memories and sensations.
A chef creates something irresistible and delicious, much like a fashion designer crafting an irresistible garment to wear and slide onto the skin or a coveted bag. Time is the true luxury of our era, a determining factor in our lifestyle and cooking today. Specialized ready-to-eat food stores are on the rise, reminiscent, in a fashion context, of garments going straight from the runway to production quickly and economically.
The sourcing of raw materials in the digital age has changed, or rather, two souls coexist: a technological one and a conservative one. On one hand, online purchases of groceries from different origins, and on the other, in-person purchases from small, increasingly niche shops, deriving pleasure from human contact and pursuing the idea of beauty, whether it's a tomato from the local farmer or a specific spice. Quality products are increasingly sought after.
Similarly, in the fashion industry, different business models coexist, tied to the sale and distribution of garments: models based on direct sales in boutiques (whether luxury or not) and models based solely on e-commerce.
Consumers pay increasing attention to the origin of products and demand more transparency from companies. The new trend in food consumption leans towards waste reduction and a healthy, simple, and sustainable diet. Likewise, in fashion, we can observe an increasingly conscious consumer who informs themselves about the sustainability of garments as well as the quality of fabrics.
Another trend is "zero kilometers" and respect for seasonality: sourcing from farmer markets, where farmers offer products from the hinterlands of various cities. The same seasonality is found in the collections presented on high-fashion runways – spring-summer and fall-winter collections.
Beauty and style are the common denominators of fashion and food. For the chef, it is essential to choose the right pairings for what has been cooked, just as for the stylist, it is crucial to match fabrics, colors, and accessories with class.
In short, both for fashion and food, it is a matter of style.
For this very reason, Fashion Wow will explore the new trends in food in its "Fashion Food" section, sharing recipes from renowned chefs, both locally and internationally, with you, our readers. Additionally, we'll share exciting culinary experiences in dreamy restaurants.
Marina Di Tolla
Signature Zeffirino recipes: the cuisine of Chef Dario De Spirito
Luciano Zeffirino
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